Most small businesses are familiar with short corporate video ads but with the release of the iPad, Droid phones there's a whole new breed of video advertising technologies you can use to extend a company's ad campaign to the web. And, the reason that these ads are a hot new format is that they deliver results beyond the traditional one percent roi and initial studies show that these kinds of ads improve conversion rates to eight percent! Examples of these corporations that are on the 'bleeding edge of video technologies are Veeple, Innovid IRolls or Mixpo.

Veeple makes anything in a video ad clickable by adding clickable elements to regular video through overlays that will make the video ad interactive and will allow the customer to rollover these elements to access related information, additional websites or special offers. These features allow the customer to view the video and click on the elements of interest in just the video that is important to that particular customer and yet remain without anyone's knowledge unobtrusively. Unlike pop-up banner ads or static banner ads, the viewer has more control as to how they would like to interact with the video. These three businesses have great examples of how their technologies work and who their markets are; however, Innovid IRolls offers an excellent gallery of their interactive video ads for big name corporations and how these interactive video ads function providing great examples of how a music group, non-profit, and product advertisers can use these technologies. These sites are worthy of reviewing just to see where these technologies are heading, how they functions and how this interactivity can enhance any video for your service or product.

Videos can now be created with buy buttons with Adobe's new Creative Suite 5 which provides this interactive technology and never have to work with software code; of course, a great boon to graphic and web designers. It's important to mention though, that there's a battle going on as to who will be the top dog or leader in providing this interactive video functionality. Most tech geeks are watching the battle play out between Apple promoting HTML5 and Adobe promoting their Flash software and functionality. Even though the war will wage on, it should not really discourage any small business owner to evaluate and find a clear idea of how dynamic and effective these video interactive ads can be even if it only means incorporating only the simple elements of video interactivity such as buy buttons, weblinks and call-to-action buttons.